Innovation wrapped in art.
2015 Product Launch Video. We were charged with getting back to Oakley's roots. They felt they had become too soft. Too mainstream. So they asked us to do something about it. This brought the house down at One Icon, and received a standing ovation.
After the global sales and marketing team watched the video above, the came into this room to see the product in person.
The challenge was to come up with a naming system for the new lenses and create materials to promote it.
If your credit is bad, like embarrassingly bad, we're here to help.
Some fun, random stuff on TV and social media
Glorious, isn’t it?
A joint effort from Live Nation and Fivepoint, Save Live Music Irvine was a grassroots initiative inspired by the closing of Orange County's legendary Irvine Meadows amphitheater. It was designed to put pressure on the city council to approve a new outdoor amphitheater in the Great Park. Over 40,000 signatures and emails gathered. Press coverage in both L.A. and OC news. Vote is in March. Stay tuned. UPDATE: New venue approved! It is called FivePointe Amphitheater and is up and running in the Great Park.
The final video to engage the base. This also played at the press conference, covered by LA and OC media.
We created weekly videos for every show to keep content fresh on social media
A new canvas wall was constructed at every show for concert goers to write their story. The canvases were then used as the walls at the press conference.
Every show had a dozen Street Team members in bright orange shirts gathering signatures and emails to get the movement going.
This was sent to all VIP season ticket holders as a thank you for their support. It captured 30 years of concert memories. If so inclined, you could use the die cut cover as a stencil.
Go 'Eaters. The task of unifying all the different schools under an umbrella university brand was a challenge. One we gladly took on and came up with the concept of The Power of I. To sum it up, when each of us has the courage to follow our convictions, together we make a world of difference. And the “I” was a double entendre with the I in UCI. Which was nice.
After a lot of determination and selling through the various layers of a government institution, The Power of I became the umbrella campaign for the entire school, outside of athletics.
<<CLICK HERE>> to view a pdf of the truly integrated campaign of video, print, web content, digital, email and social across all departments of the school.
Speaking of athletics, we also were tasked with tapping into the excitement of UCI making March Madness for the first time ever the year before. It helped that they had the tallest player in the league.
Del Taco needed a big entrance into the crispy chicken wars. Enter, Crys P, a genre-jumping frontman with too much confidence and a love for all things crispy. You’re not supposed to know if you love him or hate him, but you can’t stop singing the songs.
I tapped into an unknown talent by writing all these songs too. Del Yeah.
An interview with Riki Rachtman from MTV’s Headbangers Ball
Crys P had his own insta and <<LANDING PAGE>> for every new band he joined
You rock. Let's roll.
Created a new campaign every year that tapped into their unique culture and voice in the market.
<<CLICK HERE>> I write dang near all the copy on here. Love this brand. Love the voice.
Fun little TV series encouraging people to get out and ride
A couple times a year we created integrated giveaway campaigns to increase engagement across all social channels.
Truly what a hamburger is all about.
A great client to work for. They knew their brand and stuck with it. An honor to work on this California icon for about five years.
Apologies for the low audio level. Remember to turn your speakers back down after you're done.
Scrabble. It's like Words With Friends, with friends.
Featured in the CA annual and garnered various awards. A fun project to work on after producing a dozen or so girls' doll spots.
The good times, they roll. I had an amazing time working as Creative Director and Copywriter on this account. Even got my Class CM1 license so I could immerse myself in the experience.
A nice change of pace to the same majestic, outdoor footage we always see. And an original way to show off power and maneuverability. And we got to trash an entire office in Vancouver.
At the time, the fastest sport bike out there. Fast enough to challenge the laws of space and time.
Your mouth writes the checks. This cashes them.
This is not a game of inches. In fact, it’s not a game at all.
Some things can’t be taught. They can only be nurtured with gasoline.
And one day, out of the blue, your neighbor’s dog stopped crapping on your lawn.
I only work in 9-second shifts. And I never bring my own lunch.
Game on. And like that, game over.
There ain’t an ounce of turnback in it.
Great place to fuel up the car and yourself. This was a fully integrated campaign to boost coffee sales in the Raleigh-Durham area. It was wildly successful.
We pitted Duke, UNC and NC State together to see who could drink the most coffee for charity. And boost sales 250% while we're at it. Which is nice.
I know, QR codes, right? But they were a thing for awhile. These were posted all over the campuses and would take you to the weekly leaderboard so you could see who was ahead.
Sometimes the food is the hero. As it should be. Make it interesting, memorable, and tasty.
Is it a quesadilla? Is it a taco? Yes. Yes it is.
Taco-doodle-doo
Which flavor you feeling?
Where I start for most brands. It's a long process of client interviews, research and rewrites, but it's worth it. The manifesto serves as a foundation for the brand that gets the company on the same page, looking in the same direction. It establishes what we believe in and brand voice. Usually they are internal pieces, but sometimes they make their way into a video online.
Mummies. Skull caps. Egyptian queens. Real Indiana Jones type stuff.
The Pegasus School. A special K-8 school that teaches the whole child, giving them a solid foundation of academics, executive skills and empathy that prepares them for the wold ahead.
This is a video based off a brand manifesto I wrote while serving on the board.
