I’ve seen the advertising industry change quite a bit over the years, but it still boils down to two things: ideas and execution. The tools we use to bring them to life are constantly evolving, but the heart of it remains the same. Come up with a strategy, a positioning, a concept that resonates with who you’re talking to, then make it amazing. Make it consumable without annoying people as they’re going through their life. And make it true to who your brand is. Because when you stop trying to be something everybody likes, you end up being something most people love.

History

SKIVER - Executive Creative Director on Del Taco, Pieology, UC Irvine, Live Nation, Hooters, Kangaroo Express, Oakley, Electra Bikes, EuroMotors Auto Group, Targus, OneHope Wine, 5.11 Tactical.

O'LEARY AND PARTNERS - Creative Director and writer on Kawasaki, In-N-Out Burger, Fantastic Sams, DriveTime and Bowers Museum.

Y&R BRANDS- Copywriter on Mattel.

DIZINNO THOMPSON - Copywriter on San Diego Tourism, Upper Deck Trading Cards and Barona Casino.

FCB, IRVINE - Copywriter on Hilton and Kawasaki.

Education

PORTFOLIO CENTER - Ad school in Atlanta

UNIVERSITY OF COLORADO, BOULDER - Journalism School, Advertising major.